Digital E-Commerce Manager - permanent contract - Monaco

You will be responsible for the overall digital and e-commerce strategy, with the main aim of optimising online sales and the customer experience.

Digital & e-commerce strategy

• Defining and steering the digital and e-commerce strategy in line with the laboratory's vision and objectives.
• Constructing and deploying an action plan geared towards growth, conversion and customer value based on the pure player model.
• Identifying development opportunities based on an analysis of market trends, digital usage and customer behaviour.

Site performance and the buying process

• Overseeing the ongoing development and optimisation of the e-commerce site: UX, navigation, purchase tunnel, merchandising.
• Transforming the user journey into a high-performance shopping experience.
• Prioritise functional upgrades in conjunction with the IT Department and the teams concerned.

Acquisition, loyalty & marketing levers

• Managing acquisition levers (SEO, SEA, paid media, affiliation, social ads).
• Overseeing the customer loyalty, CRM and customer journey strategy.
• Directly manage :
  • the Acquisition department
  • the Loyalty / CRM / SEO department

Performance management

• Defining and monitoring key KPIs: traffic, conversion rate, average basket, sales, ROI on actions.
• Analysing performance and making strategic recommendations for optimisation.
• Produce regular reports for management.

Digital customer experience and relations

• Contributing to the continuous improvement of the online customer experience.
• Working with the relevant teams on digital customer relations systems (FAQs, customer reviews, conversational tools).
• Ensuring that the experience is consistent and seamless across all digital contact points.

• Higher education in digital marketing, e-commerce, communications or equivalent. Minimum 7 years' experience in a similar position (with proven results).
• Experience in the health, food supplements or well-being sectors is a plus but not essential.
• Experience on e-commerce sites with high business stakes required.
• Languages: French and English

• Excellent command of e-commerce environments (CMS, payment solutions, analytics tools).
• Solid skills in SEO, SEA, digital marketing and managing paid campaigns.
• Proven experience in managing large-scale digital projects (redesign, optimisation, e-commerce growth).
• Good understanding of data, UX and conversion issues.

• Natural leadership and ability to unite teams around common objectives.
• Strategic vision and results orientation. Excellent communication skills
• Ability to analyse, summarise and take decisions.
• Rigour, autonomy and a sense of priorities in a cross-functional environment.

We are committed to diversity, gender equality and the employment of disabled workers.