Web development encompasses a variety of technical professions whose purpose is to create, optimise and maintain websites and web applications. These include back-end development (managing servers and databases) and front-end development (managing the user interface and user experience). While some developers specialise in very specific technologies or frameworks, others master content management systems (CMS).
At the heart of a company's operational strategy, project management involves planning, coordinating and monitoring all the stages of a project, while ensuring that deadlines, resources and budgets are respected. It is based on methodologies (Agile, Prince2) that structure processes. Project management encompasses team supervision, risk management and anticipating unforeseen circumstances. Depending on the project, adjustments can be made to adapt to technical or organisational specificities and ensure good collaboration between the stakeholders involved.
Systems and network management involves ensuring that servers, computers and applications function properly. The aim is to guarantee secure communication between the various devices, both locally and via the cloud. Professionals in this field design, install and maintain scalable, high-performance infrastructures. They optimise network connections, ensure data protection and monitor infrastructures to prevent security breaches.
Cloud computing involves the design, management and optimisation of infrastructures and services hosted remotely. The Cloud enables businesses to store, process and access their data and applications via remote servers, offering flexibility and scalability. Cloud professionals manage process automation, infrastructure orchestration and data protection. Thanks to the Cloud, businesses can reduce their infrastructure costs while easily adapting their resources according to their needs.
The data and artificial intelligence professions encompass data collection, analysis and innovation. Data is a body of information that is organised and exploited to help businesses make informed decisions. Using algorithms and learning models, AI makes it possible to design systems capable of learning, adapting and making autonomous decisions. By combining the power of data and AI, companies can automate their processes, predict behaviour and improve their performance while anticipating market trends.
Digital marketing covers all the actions taken to promote and optimise a company's online presence. These include managing websites, using social networks and working with search engines. Web marketing activities enable us to reach a targeted audience, interact with users and analyse their behaviour in order to refine our communication and sales strategies. A wide range of practices are used to attract and retain traffic to a website: search engine optimisation (SEO), online advertising (SEA), content marketing, community management, etc.
IT testing involves checking that each function works as intended. Testers identify and correct any errors or flaws in the software before it is put into production. Testing can be carried out manually or automatically. They validate the software's performance and security, as well as its ability to meet the needs of end users. Thanks to checks throughout the product development process, the risks of malfunctioning at launch are reduced.