Webmaster
The webmaster is responsible for ensuring that a website runs smoothly and is kept up to date. They oversee the architecture of the site, the integration of content and the resolution of bugs.
The webmaster is the main editor of the pages on a website. They structure the sections, integrate content (text, images, video) and ensure that any display bugs or browser compatibility problems are resolved. They work in collaboration with web designers and developers.
In addition to these technical aspects, webmasters may have editorial responsibilities. They use their skills in computer languages to modify the structural elements of the site's pages. Depending on the size of the company, the webmaster may be responsible for hosting, search engine optimisation, traffic analysis and graphic design.
This job belongs to the field of digital marketing .
They have good interpersonal skills, enabling them to coordinate the activities of developers, designers and content managers. Webmasters use their creativity and aesthetic sense to improve the ergonomics and visual appeal of websites. Often working under pressure, webmasters know how to manage their time and meet deadlines. They are inquisitive by nature and keep abreast of the latest technological developments and trends in the sector.
The training path to becoming a webmaster is varied and flexible, ranging from bac +2 to bac +5. Initial professional experience (through work placements or sandwich courses) is required to start in this profession. Many webmasters also learn their skills on their own.
Most webmasters come from technical backgrounds in IT or web development. After the baccalauréat, there are several options: BTS in IT, BUT in IT (formerly DUT), professional degrees in communications or IT development, as well as bachelors degrees from specialist schools. Some companies require 5 years' higher education. The qualifications may be a Master's degree with a focus on the web or communication, a computer engineering degree or training at a web school.
With experience, a webmaster can specialise in areas such as web development, digital project management or web design. They can progress to positions such as technical manager or web project manager. Finally, some webmasters choose to go freelance or set up their own web agency, making full use of their expertise.