Digital marketing professions
Digital professions use digital tools to promote, manage and optimise companies' online presence.
Digital marketing covers all the marketing activities carried out on websites, social networks, search engines and by email. Marketing activities enable companies to promote their products and services, interact with their audience and analyse user behaviour in order to refine their strategy.
Digital marketing includes a variety of techniques, such as search engine optimisation (SEO), online advertising (SEA), content marketing and social networking campaigns.
The creative and design professions are responsible for designing graphic elements. Their job is to create visuals that are consistent with the brand's identity, while making it easier for users to navigate and interact on websites. They work with the marketing and technical teams to ensure that ergonomics and design meet commercial objectives.
The aim of the digital communications professions is to promote the brand, increase its visibility and engage the community through social networks and blogs. These customer relations experts are responsible for planning, creating and distributing content tailored to each platform, while interacting directly with users to increase their engagement.
The aim of the SEO/SEA professions is to improve the visibility of a website on search engines, in order to attract qualified visitors. They focus on optimising content, site structure, netlinking and online advertising so that websites are better indexed by search algorithms.
The role of digital support professionals is to ensure that digital platforms function properly and to provide technical assistance to users. These professionals are responsible for resolving technical problems encountered by customers or internal teams. These may involve malfunctions or difficulties accessing a website.
