Digital transformation project manager
The digital transformation project manager orchestrates digitisation initiatives by coordinating in-house teams and external service providers.
The digital transformation project manager supports the company in which he or she works in its digital transition. They manage several stakeholders (internal and external) to bring technological transformation projects to a successful conclusion. They identify the company's digital needs and propose solutions to meet them.
As part of their role, they take into account the ecological transition, the implementation of Corporate Social Responsibility (CSR), and the impact of Artificial Intelligence and Machine Learning. His mission is to steer change while improving the company's value chain, by ensuring that everyone involved gains in efficiency.
The starting point for any digital transformation project is an analysis of its feasibility and the company's digital needs. To do this, the project manager questions the stakeholders to understand their expectations and the potential risks. They ensure that the project is technically viable and financially realistic, which involves a detailed study of available resources and budgetary constraints.
Once the feasibility of the project has been validated, the project manager moves on to drafting the specifications. This key document details the technical and operational specifications required to complete the project. The project manager works with the internal teams to ensure that all the specific needs are taken into account, whether these relate to marketing strategy, brand image or technical requirements. The specifications serve as a roadmap (execution schedules, deadlines for each deliverable, budgets).
Once the project has been planned, the digital transformation project manager takes on the role of coordinator. They manage a team of developers, designers, copywriters and other specialists. As the conductor of the digital orchestra, the project manager organises regular meetings with internal teams and external service providers to review progress, resolve problems and adjust plans if necessary.
Monitoring the progress of the project is another key role of the digital transformation project manager. Using the specifications and project management tools, they monitor progress. These tools provide an overview of the project's progress (tracking deadlines, resources used and budgets allocated). In addition, they report on project progress to their superiors via reports containing performance analyses, updates on milestones achieved and forecasts for future stages.
Once the initial project has been completed, the digital transformation project manager continues to optimise the solutions deployed. After the launch of a website or software application, they work closely with the technical teams to implement updates, correct bugs and optimise existing functionalities in the light of user feedback.
Beyond simple maintenance, the digital transformation project manager seeks to increase traffic and improve the performance of the site or application deployed. They may propose the implementation of digital marketing strategies to attract and retain users (SEO, management of online advertising campaigns and use of social networks).
You will need to have completed 5 years of higher education to take up this post. Numerous courses at business schools (or engineering schools) cover the necessary technical, strategic and managerial skills: Masters in E-Business & Digital Transformation, Masters in Management and Digital Transformation, etc.
The project manager's career may evolve towards that of project director or technical director.
Salaries vary depending on the candidate's experience, reputation and the size of the company.