SEO Specialist (M/F) – Permanent Contract – Monaco

As a Web SEO Specialist, your responsibilities will include:

• Comprehensive SEO audits (technical, semantic, backlinking, UX & performance, AI)
• Defining and managing organic acquisition strategies
• On-site optimisation: structure, content, internal linking, tags, performance
• Technical recommendations for the web and development teams
• Content strategy: editorial calendar, briefs and SEO/GEO optimisation
• Management of backlink campaigns (strategy, implementation, monitoring)
• Production of SEO/GEO reports and client presentations
• Competitor monitoring and identification of growth opportunities
• Client relationship management and presentation of results
• Implementation of SEA campaigns (on an ad hoc basis).

As an SEO/GEO specialist, you will be the technical lead in developing and managing the partnership between Inforca and Semrush (Monaco, France and Dubai):

• Expertise & audits: Carrying out SEO/GEO audits and reports using the Semrush suite to demonstrate the full potential of the tool to our clients and prospects.
• Support & training: Leading training sessions and supporting clients and prospects in getting to grips with and optimising their use of the platform.
• Sales Support & Licence Sales: Working in tandem with the sales team to present the tool, promote the solution and support the sale of Semrush licences in our target markets (Monaco, France and Dubai).
• Platform Ambassador: Actively promoting the solution and its AI-driven developments to establish Inforca as the leading partner in this field. 

You will also be involved in Inforca Group’s internal projects:

• Helping to improve the company’s SEO processes in general
• Contributing to responses to calls for tenders and presentations
• Regularly contributing blog articles to the Inforca website
• Occasional involvement in internal SEO-related webinars
• Building organic visibility for internally developed tools (Inforca Studio, Agence IA, the Inforca website) and implementing SEO optimisations in collaboration with in-house developers

We are looking for committed individuals with a five-year degree in web marketing or a course of study leading to a career in web development, who have a keen interest in web tools.

• At least 4 years’ proven experience in SEO (in an agency or with an advertiser)
• Proficiency in the following tools: Google Search Console, Google Analytics/Matomo, Screaming Frog, Yourtextguru, Data Studio, etc.
• Proficiency in SEMrush is essential
• Experience of using Ahrefs is a real plus
• Technical SEO (indexing, site structure, speed, Core Web Vitals)
• Keyword analysis & content strategy
• Ability to write SEO-optimised content
• Ability to optimise content for GEO
• Good knowledge of backlinking
• Analytics: interpreting SEO data and KPIs
• Knowledge of HTML/CSS (sufficient basics to optimise a website)
• Good knowledge of the WordPress and Shopify CMSs
• Knowledge of the Jira project management tool
• Proficiency in the Google suite (Slides, Sheets) and Microsoft Office (PowerPoint, Excel)

• Independence, curiosity, initiative and organisational skills
• Excellent writing skills and the ability to explain technical subjects in layman’s terms
• Analytical mind, rigour and organisational skills
• A performance- and results-oriented mindset
• Excellent interpersonal skills, with the ability to build trusting relationships.
• A passion for digital technology (knowledge of changes to Google’s algorithm) and a solid theoretical grounding in SEO and AI.
• Excellent command of written and spoken French
• Very good command of written and spoken English

Why choose us:

• Make a difference on exceptional projects: you’ll be working for a discerning clientele and prestigious brands, particularly in the luxury sector and key industries in Monaco, France and internationally.
• A close-knit team: You’ll join a team where responsiveness, professionalism and a supportive attitude are at the heart of every project.
• Genuine skills development: you’ll have access to the latest technologies (AI and GIS tools) and will work independently on a variety of projects, from technical SEO to responding to tenders.

We are committed to diversity, gender equality and the employment of people with disabilities.