Why opt for a multilingual site?
Offering a site in several languages is more than just translating content. It's a way of building user confidence and increasing your commercial impact. A study by CSA Research shows that 72.4% of consumers prefer sites in their mother tongue, while 56% consider this aspect more important than price*.
Source : https://csa-research.com/Blogs-Events/CSA-in-the-Media/Press-Releases/Consumers-Prefer-their-Own-Language?utm_source=chatgpt.com
In France, where the market is already competitive, and in Monaco, with its international clientele, a multilingual site also optimises your natural search engine optimisation (SEO).
Adapting to the specific search engines of each country, such as Baidu in China or Yandex in Russia, guarantees greater visibility with local audiences.
Technical challenges
A high-performance multilingual site requires much more than a simple translation.
Here are the key steps:
- Optimised structure: use of sub-domains (en.monsite.com) or directories (monsite.com/en) for each language.
- Translation and localised SEO: adapting content to local culture, currencies and habits, while integrating relevant keywords for each language and target market.
These adjustments go as far as rethinking certain graphic elements or time/date formats to match cultural expectations.
A concrete example: Mon Service Public aux Entreprises
The Mon Service Public aux Entreprises site, redesigned by our teams, illustrates the challenges of a multilingual site.
It is based on three pillars:
- Users have easy access to data on taxation, legal obligations, sector-specific regulations and digital innovations.
- The site is based on Ibexa DXP and the Symfony and AlpineJS frameworks , which guarantee performance and adaptability.
- Each language version is structured independently to improve SEO.
Thanks to this configuration, the website offers an intuitive interface that meets the varied needs of an international audience.
The benefits for your company
Here's what a multilingual website can do for your business:
- Increased visibility and traffic: each additional language opens up access to a new audience.
- Improved user experience: browsing in your native language reassures users and increases engagement.
- A competitive advantage: offering a localised experience demonstrates your attention to users' specific needs.
Anticipating the future
Whether in France or abroad, investing in a multilingual website is no longer an option, but a strategic necessity. With the right tools and a well thought-out approach, your company can open up unexplored markets and strengthen its brand image.
Interview by Alisée, Digital Development and Events Manager at Inforca
