Interactive diary and customised filters

The diary is the centrepiece of a cultural events website. It allows you to centralise important dates and facilitate access to essential information. To enhance theuser experience, it is important to offer advanced filters: by type of event (concert, exhibition, conference), date, location or even accessibility.

According to a HubSpot study, users stay 1.5 times longer on average on a site with a high-performance search engine and intuitive filters (source: HubSpot, 2023).

For example, festival-goers can quickly search for an event suited to their availability or artistic preferences, thereby increasing the chances of conversion to a ticketing service.

Contributor space for cultural players

Allowing institutions and artists to manage their events themselves strengthens their involvement and ensures that content is constantly updated . A dedicated space should include :
- The creation or modification of events,
- A validation system to guarantee quality,
- Automatic synchronisation with other platforms.

This feature simplifies management for the site's administrators, while leaving it up to the contributors, even those who are digital novices.

Interactive map of cultural venues

A geolocation module enhances the user experience by pinpointing nearby events and points of interest. The interactive map can display :
- The venues associated with each event,
- Practical information such as timetables and itineraries.

This feature makes browsing more dynamic and encourages visitors to discover other events in the same geographical area.

Multimedia pages for immersive content

Visual and audio content is a powerful way of captivating your audience. Offering a section that brings together the following elements encourages userengagement and loyalty:
- Videos of past events,
- Podcasts with artist interviews,
- Photo albums.

By integrating multimedia players directly into the site, you can reduce the bounce rate while immersing users in the world of culture.

SEO optimisation and accessibility

To maximise the site's visibility, it's essential to work on :
- Tags (titles, descriptions, alt text),
- Technical performance (loading speed, mobile-friendly),
- Accessible navigation (screen readers, colour contrast, etc.).

A site that is accessible to all expands your audience and complies with current regulations.