What if we told you there was another way? Because after reading this article, you'll have a completely different view of the way you currently work.
As you know, your brand no longer sells only on a website or in a shop. It's evolving in a multi-channel world where consumers research, compare and buy everywhere at once: on the web, in shop, on a marketplace or from their smartphone. In this environment, the reliability and consistency of product data is no longer an option - it makes all the difference.
PIM (Product Information Management) is a tool designed to give you back control of your product information and distribute your offering internationally, while adapting it to each market for a unique local experience.
The PIM, the heart of your product management
A PIM is a platform that centralises and structures all the information linked to your products: descriptions, technical characteristics, visuals, translations, labels, references and logistical data. The principle is simple: bring everything together in a single space.
No more multiple files scattered around the company. With the PIM, all the marketing, sales, digital and production teams have access to the same, always up-to-date information.
Each product sheet becomes a database ready to be distributed across your various channels (e-commerce site, marketplace, ERP, CMS, catalogue or mobile application).
The PIM acts as a bridge between the technical data from your ERP and the marketing data intended for your customers. It ensures that information flows smoothly, from creation to distribution.
Why should your company adopt an MIP?
1. A single, reliable database
The PIM brings together all your data in a single, secure and organised space. Each employee has access according to their role, which avoids errors and reinforces traceability.
The result: up to 80% fewer errors in product data management (Forrester, 2024).
2. Faster product launch
Time-to-market has become a key indicator. Thanks to PIM, product sheets are created, translated, validated and published much more quickly.
The result: your products are distributed more quickly on marketplaces, websites and catalogues, while maintaining the quality of your information.
3. Improving the customer experience
A complete product sheet increases consumer confidence. Conversely, information that is missing or contradictory between the website and the shop creates confusion and leads to disengagement.
The PIM ensures continuity in the product experience, from the website to the shop. Customers will find the same descriptions, images and arguments everywhere.
4. Boost your omnichannel strategy
Modern commerce takes place on several fronts: e-commerce site, marketplaces, social networks, physical shops.
The PIM acts like an orchestra conductor: it automatically adapts content to the requirements of each channel (formats, languages, visuals, specific fields). So you can benefit from an omnichannel strategy, without overloading your teams.
5. Increase the performance of your teams
The PIM does more than just manage data: it simplifies collaboration. Teams can monitor the progress of enhancements, view pending tasks and validate content via a personalised workflow. Translators, graphic designers, copywriters and SEOs all work on a common interface, each with their own rights. This way of working streamlines communication and frees up time to concentrate on other tasks.
6. Real leverage for natural referencing
Each product sheet contains SEO information: titles, metadata, keywords, visuals.
The PIM makes it possible to centralise this information and update it instantly across all your channels.
Quable, the PIM solution designed for you
To offer its customers the very best, Inforca has teamed up with Quable , one of France's pioneers in PIM and DAM (Digital Asset Management). This collaboration is based on a simple conviction: product data must be easy to use.
Quable' s PIM has been designed to make life easier for your teams, whatever their size.
Its clear interface, customisable workflows and integration capabilities make it an ideal solution for companies looking to save time.
A few highlights:
- An intuitive interface, easily adopted by different teams.
- A validation system that can be adapted to suit your organisation.
- Natural compatibility with ERP, CMS, marketplaces and in-house tools.
- Multilingual management for your international markets.
- Instant updates across all your sales channels.
Quable places collaboration at the heart of its philosophy. Each team keeps control of its own area while contributing to a common database.
Strategic partnership between Inforca and Quable
The partnership between Inforca and Quable brings together two complementary areas of expertise:
- Inforca, with recognised experience in integration, project management and customised support.
- Quable, with its intuitive SaaS technology.
Our shared mission: to help you regain control of your product data, streamline your processes and transform your information into a genuine growth driver.
In practical terms, this means
- seamless integration with your existing tools (ERP, CMS, marketplaces, CRM);
- a configuration tailored to your structure and your needs;
- human, technical and strategic support at every stage;
- improved productivity and data quality.
Major brands such as Berluti, Bioderma and Petit Bateau have already opted for this approach to achieve greater consistency and accelerate their digital transformation.
MIP, a real engine for growth
The PIM is a real strategic lever for increasing efficiency. By centralising product data, it helps companies to speed up their online launches, strengthen their brand image and deliver a better customer experience.
And thanks to our partnership with Quable, we're able to use this technology to provide tailor-made support designed specifically for businesses.
